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PLANS TO MAXIMISE USE OF NEW DIGITAL PLATFORMS ARE UNVEILED BY THE PRAYER BOOK SOCIETY image

PLANS TO MAXIMISE USE OF NEW DIGITAL PLATFORMS ARE UNVEILED BY THE PRAYER BOOK SOCIETY

23rd June 2021

The continuity and longevity of the 1662 Book of Common Prayer – originally
compiled by Archbishop Thomas Cranmer and still used by churches across the
country – is assured, thanks to plans unveiled this week by the Prayer Book Society
(PBS) to maximise the use of new digital platforms.

A far cry from Cranmer’s quill, the new PBS approach will make greater use of the
rapidly expanding world of digital communications.

‘The PBS, which encourages rediscovery and use of the majesty and spiritual depth
of the Book of Common Prayer (BCP) at the heart of the Church of England’s
worship, has pledged to promote the Prayer Book in new and creative ways,’
explains the society’s chairman Bradley Smith.

The society – established in 1972 during the heyday of liturgical reform in the Church
of England when the BCP was in danger of being outlawed – plans to mark its fiftieth
anniversary next year by launching a range of new ways to access and use the
Prayer Book through a wide variety of digital media.

Says Bradley: ‘Our pledge to move with times has prompted us to reassess the way
we interact and communicate with one another, so work to fulfil our mission in the
twenty-first century will involve wider use of modern digital platforms.

‘They will include personal computers, smartphones and the worldwide web. Our
strategy includes live streaming on the internet of BCP liturgies and PBS conferences
from churches across the UK and the wider world.’

Alongside this plan the PBS is embarking on a programme to overhaul the image and
presentation of the society, maximising the opportunities presented by new emerging
media alongside its traditional channels of communication.

‘After all,’ points out Bradley, ‘While our growing numbers of young supporters are likely to seek information about us and the BCP on their smartphones, others prefer more traditional communication methods. Our plan is to make good use of a broad range of communications channels in order to ensure that we reach the widest audience, including those who have not yet encountered the Prayer Book.’

Heading the new programme will be a digital communications consultant to be
appointed by the PBS. The role will be to advise on and implement a range of new
and creative ways of maximising use of the growing number of digital platforms
available.

The Prayer Book Society welcomes bids from qualified communications
professionals to advise and assist during an initial 12-month contract which is
likely to be extended in due course. For a copy of the Invitation to Tender
email media@pbs.org.uk, marking the enquiry ‘Comms ITT Request.’

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